How I can help you
An experienced community outreach and sales/marketing executive in the areas of sales promotions and advertising. Proven marketer in multicultural promotions for healthcare programs and HR staff recruitment and training. Creative thinker and lead person for community outreach programs for both private & public sectors. Help to promote small business, medical clinics and nonprofit organizations in metro Atlanta and recently in Central Florida. I helped to craft marketing messages, creative development for print, radio & television advertising, and point of sales promotion materials. Involved with developing strategic grassroots programs for public relations and community development for local governments. Strong knowledge of food and beverage companies, financial services, assisting chambers of commerce and professional employee organizations. Developed cross-cultural training manuals and sales development for Coca-Cola, State Farm Insurance and Aflac nationwide by assisting in HR workshops and community involvement for State Farm Insurance, PC Group/Vensure and Georgia Dept of Human Resources with recruitment, employee training and placement. In addition, I have served as Partnership Specialist with the 2010 Census in seven North Georgia counties with emphasis on counting populations and cultivating ties with business and local government offices.
Tourism and Business Development Strategies to drive extra business into DeKalb County of Georgia, Tourism and Visitors Bureau to enhance travel to points of interest in DeKalb County, Georgia by designing colorful printed materials and PR programs with merchants and media promotions for Stone Mountain Park, Fernbank Museum and Downtown Decatur.
promotional materials for 1996 Olympics in Atlanta for Coca-Cola bottlers nationwide. Health and Wellness Promotion. Recently, I consulted for (HDCI) Health Care Dynamics International, based in Baltimore, MD; with a focus on problem solving with clinical practices in Puerto Rico, Florida, Texas, California and New York, as part of MACRA Congressional Mandate of 2016 on healthcare reimbursement of payments by the Centers for Medicare and Medicaid, interfacing with healthcare providers, hospitals and medical schools.Involved in community health and wellness concerns with healthcare professionals in providing top-notch marketing support to undeserved communities. I am strategically engaged with social marketing causes with a collaborative approach with sponsors and media partners. Always maintained good relationships with state and county agencies and nonprofits to effective reach target audiences in need of services. I was greatly involved with strategic planning...a believer in conducting market research to better determine consumer trends and behavior to marketing and advertising creative strategies. Written reports and supervised multi-ethnic focus groups in the areas of food & beverage, media usage, health & wellness services in southeast, USA. In addition, I also conducted cross-cultural workshops on customer service for City of Atlanta Workforce Development; we recruited, trained and placed hundreds of foreign and sign language interpreters into court system, hospitals, clinics and Atlanta International Airport.
1990 - 2000 Vargas Flores & Amigos; President of Atlanta's first multicultural marketing & advertising agency.
2000 - 2005 Georgia Dept. of Human Resources; Community Outreach Officer
2005 - 2011 Flores Consulting Services; Managing Director
2009 - 2010 US Census Bureau- Atlanta Region;Partnership Specialist-Data Statistics
2010 - 2016 Tony Flores Consulting; focus on Relationship Marketing & Business Solutions
2016 - Present: SCORE Certified Mentor in Volusia and Flagler counties of Florida
NYC Community College, AAS degree in sales management, 1972
Bernard Baruch College (CUNY) BBA degree in Marketing & Advertising, 1977 Georgia State University-completed 70 credits in MA program in Urban Affairs, 1998 US Army, SP4 7th Army Ordinance Support Command, Germany, 1962-1964 Georgia Life and Health Insurance license (1988-1994)
Notary Public in NY State and Georgia.
Healthcare credentials on public policy and social marketing State of Georgia
Board or Advisory Membership:
Metro Atlanta American Red Cross
Martin Luther King, Jr. Center for Social Change / Advisory Committee for MLK, Jr. Day and National Parade
Travelers Aid of Metro Atlanta (HOPE)
Catholic Social Services . Marketing committee
Hughes Spalding Children's Hospital - Marketing committee
Georgia State University/ Anthropology Department advisory board member
DeKalb County Education Ambassador
Metro Atlanta Regional Commission, Transportation Advisory Committee
New York Archdiocese -San Juan Festival committee member
National Association of Hispanic Real Estate Professionals - Atlanta Chapter-Board member National Image-Atlanta Chapter, Vice President
LISTA Hispanic Information Technology, Volunteer to nonprofit
Hispanic American Club of Palm Coast, FL - Member
Volunteer with Flagler School System
SCORE Volunteer at Palm Coast City Hall Small Business Assistance Center
Areas of Expertise
- Business Plans / Startup Assistance
- Government Regulations & Contracting
- Human Resources
- Marketing, Public Relations & Sales
- Other Services (except public admin.)
- Accommodation & Food Services
- Arts, Entertainment, & Recreation
- Finance & Insurance
- Professional, Scientific, & Technical Services
- Retail Trade